Global Energy Drinks Market Research Report 2024
The pandemic forced many people to work
from home for all or part of the week. The share of people working from home
has increased significantly, with remote working practices remaining in place
in some companies as the lockdown eased. More flexible working arrangements
have impacted consumption behaviour as the occasions to drink coffee or energy
drinks at the office have been reduced or missing. Consequently, many workers
have missed out on social interaction in the workplace and regular caffe...
Euromonitor International's Energy Drinks
in Germany report offers a comprehensive guide to the size and shape of the
market at a national level. It provides the latest retail sales data
(2015-2019), allowing you to identify the sectors driving growth. It identifies
the leading companies, the leading brands and offers strategic analysis of key
factors influencing the market – be they legislative, distribution, packaging
or pricing issues. Forecasts to 2024 illustrate how the market is set to
change.
Data coverage: market sizes (historic and
forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Energy
Drinks market;
* Pinpoint growth sectors and identify
factors driving change;
* Understand the competitive environment,
the market’s major players and leading brands;
* Use five-year forecasts to assess how the
market is predicted to develop.
Euromonitor International has over 40
years' experience of publishing market research reports, business reference
books and online information systems. With offices in London, Chicago,
Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and
Bangalore and a network of over 800 analysts worldwide, Euromonitor International
has a unique capability to develop reliable information resources to help drive
informed strategic planning.
Energy Drinks in Germany
Euromonitor International
December 2020
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
Retail sales rise as consumers seek energy
boosts at home to replace consumption occasions in the workplace
Coca-Cola and smaller players launch new
energy drinks to increase choice and availability and intensify the competition
Slump in on-trade sales as the pandemic
forces clubs and bars to close in spring and winter 2020
RECOVERY AND OPPORTUNITIES
More natural caffeine sources gain traction
in juice and carbonates to offer alternatives to energy drinks
A second wave of the virus and the renewed
closure of clubs and bars in winter 2020-2021 set to slow on-trade recovery of
energy drinks
Wider choice and at-home cocktail trend
offer retail sales opportunities, while innovation and stable consumption
occasions are key to on-trade performance
CATEGORY DATA
Table 1 Off-trade Sales of Energy Drinks:
Volume 2015-2020
Table 2 Off-trade Sales of Energy Drinks:
Value 2015-2020
Table 3 Off-trade Sales of Energy Drinks: %
Volume Growth 2015-2020
Table 4 Off-trade Sales of Energy Drinks: %
Value Growth 2015-2020
Table 5 NBO Company Shares of Off-trade
Energy Drinks: % Volume 2016-2020
Table 6 LBN Brand Shares of Off-trade
Energy Drinks: % Volume 2017-2020
Table 7 NBO Company Shares of Off-trade
Energy Drinks: % Value 2016-2020
Table 8 LBN Brand Shares of Off-trade
Energy Drinks: % Value 2017-2020
Table 9 Forecast Off-trade Sales of Energy
Drinks: Volume 2020-2025
Table 10 Forecast Off-trade Sales of Energy
Drinks: Value 2020-2025
Table 11 Forecast Off-trade Sales of Energy
Drinks: % Volume Growth 2020-2025
Table 12 Forecast Off-trade Sales of Energy
Drinks: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
CHART 1 Soft Drinks Off-Trade Volume Sales
Growth Scenarios: 2018-2025
CHART 2 Soft Drinks On-Trade Volume Sales
Growth Scenarios: 2018-2025
CHART 3 Soft Drinks Impact of Drivers on
Off-Trade Volume Sales: 2017-2025
CHART 4 Soft Drinks Impact of Drivers on
On-Trade Volume Sales: 2017-2025
MARKET DATA
Table 13 Off-trade vs On-trade Sales of
Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 14 Off-trade vs On-trade Sales of
Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 15 Off-trade vs On-trade Sales of
Soft Drinks by Channel: Value 2015-2020
Table 16 Off-trade vs On-trade Sales of Soft
Drinks by Channel: % Value Growth 2015-2020
Table 17 Off-trade vs On-trade Sales of
Soft Drinks (as sold) by Category: Volume 2019
Table 18 Off-trade vs On-trade Sales of
Soft Drinks (as sold) by Category: % Volume 2019
Table 19 Off-trade vs On-trade Sales of
Soft Drinks by Category: Value 2019
Table 20 Off-trade vs On-trade Sales of
Soft Drinks by Category: % Value 2019
Table 21 Off-trade Sales of Soft Drinks
(RTD) by Category: Volume 2015-2020
Table 22 Off-trade Sales of Soft Drinks
(RTD) by Category: % Volume Growth 2015-2020
Table 23 Off-trade Sales of Soft Drinks by
Category: Value 2015-2020
Table 24 Off-trade Sales of Soft Drinks by
Category: % Value Growth 2015-2020
Table 25 Sales of Soft Drinks by Total
Fountain On-trade: Volume 2015-2020
Table 26 Sales of Soft Drinks by Total
Fountain On-trade: % Volume Growth 2015-2020
Table 27 NBO Company Shares of Total Soft
Drinks (RTD): % Volume 2016-2020
Table 28 LBN Brand Shares of Total Soft
Drinks (RTD): % Volume 2017-2020
Table 29 NBO Company Shares of On-trade
Soft Drinks (RTD): % Volume 2016-2020
Table 30 LBN Brand Shares of On-trade Soft
Drinks (RTD): % Volume 2017-2020
Table 31 NBO Company Shares of Off-trade
Soft Drinks (RTD): % Volume 2016-2020
Table 32 LBN Brand Shares of Off-trade Soft
Drinks (RTD): % Volume 2017-2020
Table 33 NBO Company Shares of Off-trade
Soft Drinks: % Value 2016-2020
Table 34 LBN Brand Shares of Off-trade Soft
Drinks: % Value 2017-2020
…..continued.
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