Global Coppel SA de CV in Retailing Market Research Report 2016
Coppel SA de CV’s strategic direction
involves expanding its outlet footprint across cities with between 80,000 and
100,000 inhabitants in order to reach a wider base of potential consumers from
Mexico’s low-income and middle-income population segments. Coppel is also
present in Brazil and Argentina and the retailer already evaluating the
feasibility of entering other Latin American countries, including Chile, Colombia
and Peru.
Euromonitor International Local Company
Profiles are a concise set of briefings detailing the strategic direction taken
by a company. Discover key contact details, the company background and their
competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing,
Store-based Retailing.
Data coverage: market sizes (historic and
forecasts), company shares, brand shares and distribution data.
hy buy this report?
* Get a detailed picture of the Retailing
market;
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factors driving change;
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the market’s major players and leading brands;
* Use five-year forecasts to assess how the
market is predicted to develop.
Euromonitor International has over 40
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informed strategic planning.
LIST OF CONTENTS AND TABLES
Strategic Direction
Company Background
Digital Strategy
Summary 1 Coppel SA de CV: Share of Sales
Generated by Internet Retailing 2014-2016
Private Label
Summary 2 Coppel SA de CV: Private Label
Portfolio
Competitive Positioning
Summary 3 Coppel SA de CV: Competitive
Position 2016
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